Restoration Websites

What makes a good Website for restoration companies?

We Believe that there are three main aspects to a good website.  The website needs to have a great design.  The technical aspects of web development need to perform well. And the final aspect is the content, which is what adds value and establishes you as an expert.

This is both a technical, and artistic question.  A website is like your business card online.  It's how people get to know you, and your brand.  Consumers have a very short attention span, and especially when they have a major water loss.  They will not spend any more time than necessary to make the first call.

Focus on the goals of the Website

As hinted at above, a restoration company website should have the following goals:

     – Showcase your services and products.  This includes images, videos if possible, as well as how you stand out from the competition.  

     – Convey trust and reliability. Your website needs to convey that the services offered by your business are trustworthy and reliable.

     – Convince the customer to take action. This is where your website should have a call to action, asking for the sale or appointment.

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Design with users in Mind

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Remember the state of mind of the website visitors.  Likely they just experienced a major disaster.  They need help and restoration services.    They have a very short attention span, and they want to take action as quickly as possible.

Keep that in mind when designing a website for a restoration company.  The first page of the site should be dedicated to service offerings.

You will also want to have portions of your website geared to communicating with other professionals.  Such as an Insurance agent, or a plumber.  This is how you can add value to their business and get referral business.

Who are your visitors

Besides the mindset of your website, visitors consider the demographics and facts about the people who have property damage.  They will likely be a homeowner or a business owner.  You need to consider the concerns they have about the restoration industry and address them - professionally.  

Design Features

The first major part of a good Website is the design features.    We highly recommend having a graphic design made by a professional. Before committing to the entire process of making a new website, the visual aspect should be finalized.

Simplicity

While the look of your website is critical, most visitors aren't there to judge how beautiful it is. They want to complete some action, or to find someone to help when disaster strikes.

As a result, the inclusion of needless design components (i.e., those that perform no function) will only confuse and make visitors' efforts to achieve their goals more difficult.

Visual Hierarchy

Visual hierarchy is closely linked to the idea of simplicity, which implies arranging and organizing website components in such a way that people naturally gravitate towards the most essential parts first.

When it comes to enhancing usability and UX, the objective is to bring visitors to complete the necessary action in a way that feels natural and pleasant. You can arrange your website in such a way that users will be attracted to particular elements first by adjusting their location, color, or size.

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Navigability

Planning out intuitive navigation on your website is crucial for visitors to be able to locate what they're looking for. A visitor should be able to land on your site, take a quick look around, and not have to think much about where to go next. Getting from one point to another should be as straightforward and frictionless as possible.

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Consistency

The overall appearance and feel of your site should be consistent across all of its pages, in addition to maintaining the flow of your navigation. Consistency in writing, color schemes, typefaces, and even the tone of your content has a beneficial influence on usability and UX.

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Technical Features

The technical aspects of website development are where most get confused.   They don't understand the proper use of web hosting, domain registrars, etc.

Responsivity

According to Statista, 48% of page global views were from mobile devices like smartphones and tablets. According to our study, 93 percent of users have left a website because it didn't display properly on their device.

To provide a truly outstanding user experience, your website must be compatible with a wide range of devices used by your visitors. In the realm of web design, this is referred to as responsive design.

Responsive design entails utilizing a highly adaptable website architecture. On a responsive site, content is automatically resized and reshuffled to fit the dimensions of whichever device a visitor happens to be using. Create a mobile website using responsive design templates rather than desktop-specific ones. Alternatively, you may use mobile-friendly HTML templates to build a distinct mobile site.

Accessibility

The goal of web accessibility is to provide a website that anybody, including those with impairments or restrictions in their browsing experience, can use.

Accessibility also concerns your entire website: structure, page format, visuals, and both written and visual content. The Web Content Accessibility Guidelines (WCAG) are a set of rules developed by the World Wide Web Consortium and the Web Accessibility Initiative for web accessibility.

Conventionality

A big challenge in web design is balancing originality with your expectations. The majority of us are seasoned internet users, and there are certain standards that we've gotten used to overtime.

Despite the fact that others may choose to do so for the sake of individuality, this is a blunder. Even under the constraints of web conventionalism, there's still a lot of room for innovation.

Credibility

Being clear and forthright about the goods or services you're offering is one of the most effective approaches to enhance your credibility. Don't make visitors sift through hundreds of pages to discover what you do. Tell visitors what your company does and why they should care. On your homepage, be upfront about it and give some real estate to describe the value of what you do.

Our Website Services for Water Restoration & Fire Damage Restoration Businesses

Our Company offers Website Design and development for

Well Designed

All our Restoration Company Websites have a clean modern layout.  And visual harmony.  

Solid Technical

Any restoration website we make has strong technical performance.

Well written and investigated content

We include content in our digital marketing service, generating leads and getting potential customers.  

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Content Features

Content is what most people think about when it comes to websites.    Content is king.

Serves the User

Whether it's a blog, a product catalog, or another form of text-based content – use clear and concise language to formulate an outstanding user experience. In order to do this successfully, you need to know your audience.

Offers enough Depth

The content you make needs to have enough depth.  There should be more than one or two pages containing information about each topic. Longer content is preferred to short snippets of text that fail to provide value.

Avoid Thin Content

You want your website visitors to find what they're looking for within the first few search results (if not on the front page). Thin content won't help you accomplish this. The majority of the information you publish should be unique and original so that it provides value to visitors.

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Optimized for the Search Engine

Search engine optimization  (SEO) is the method of affecting the online visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

Ensures that your restoration website is easily indexed by all major search engines, including Google, Bing, and Yahoo! Search engine optimization is the primary reason why you should have your website created by an experienced Digital Marketing Agency.

Invest in Marketing Assets for your Restoration company

A restoration companies website is their key to more business.  Your customers can rely on your expertise for water restoration, fire damage, and even dealing with an insurance company.  

You can rely on services from Goals Marketing for your restoration website, search engine optimization, and digital marketing.  

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Free Test for Your Website

Here is a free Website Grader that you can use to check your website's technical construction.